In this Next-Level Lightning Session, Pippa, Senior Medical copywriter, covers how the nocebo effect can affect clinical trial outcomes.
The nocebo effect is the perceived negative side effects of taking a medicine.
Changes in context, positive attribute reframing, rephrasing, or talking about the nocebo effect can all help.
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Read the papers for yourself: Mao A, et al. 2021
Smith LE et al. 2020
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Medical Writing
